CD-ROM Express from PC-Kwik

The final product released by my old employer, PC-Kwik in 1996.

So, I was browsing around a few weeks ago for the PC-Kwik logo for some reason, I don't quite recall now and saw someone on eBay selling an old copy of CD-ROM Express for just a couple of bucks, and a bit more shipping.  I thought it was worth it for the nostalgia...

I worked at PC-Kwik from September 1993 till we shut our doors on December 31, 1996 (though I'll admit that last day I jetted around 3pm rather than stick it out all the way till the end of the business day at 5pm).

While I wasn't one of the main developers of the CD-ROM Express utility, I did write the MS-DOS based install program for the DOS/Windows 3.1 version of it (but not the Windows 95 version).  And I was the main QA tester for both versions, and I was the editor of the user manual.  

I also helped with the design of the box.  Initially the designers made it so there was a complete image of a CD within the Mercury helmet, but I thought it looked bad, like someone took a car cigarette lighter to a plastic helmet, and suggested resizing it, cutting off the bottom so that the curve aligned with the curve of the helmet, the way it is above.  I think it looks much better this way.

Unfortunately CD-ROM Express failed as a product.  There were several reasons, including bad timing, we released it just as consumer level CD-ROM drives themselves got fast enough to obviate the usefulness of CD-ROM Express.  

While skillful, and maybe lucky, marketing could've gotten around that, this just wasn't the product our customers wanted to buy from us.  Doing technical support I talked to PC-Kwik customers every day, and they made it clear what they wanted us to make was Super PC-Kwik, our fast hard drive caching utility, and our PowerPak programs, for Windows 95.  If we could've converted those from DOS to Windows 95, they would've bought them.

But alas, we didn't listen to them...